Many people consider this to be the goal of life. Enjoyment is what hedonists have always held to be the goal of life and so did the Charuvakas of the East. Today modern life seems to be opting for this. This covers desire for varieties of food, company, drinks, women and host of other things.

There is a difference between kama and moha. Kama is much more strong, the desire. One of the heaviest traps we have got in life. This covers desire for food, desire for company, desire for various verities of foods and drinks and women. This can never be satisfied and therefore has to take recourse to denial of reincarnations through rebirth